Who is this course aimed at?

This an entry-level course, designed for those who have dipped their toes in digital but want to use digital media to communicate more effectively. This course is designed for:

  • Small to medium sized businesses
  • Charities
  • Social & community enterprises
  • Councils & parish councils
  • Anyone looking to do marketing on a budget

The course:

Find out how digital media is changing the way the world works and how you can use it to your advantage.

Using the RACE planning model from Smart Insights, we explain how to create a digital strategy. This is a step-by-step model that helps organise your communication efforts and helps you to reach your goals.

By attending this course, you’ll uncover the free tools you can use to communicate to your key audiences more efficiently. Plus, we’ll explain how you can use them to help monitor and improve your campaign performance and understand your audience.

We then take a look at creative techniques to develop effective campaign ideas. Ideas that help you stand out on social media, make your website look sharp and your emails more engaging.

Source: Smart Insights 2017


Meet the trainer:

Tom has 8 years’ experience in marketing and website management. From an early age, he was tinkering with websites – finding ways to improve them and make them more efficient. Tom is a graduate in marketing and has worked across a range of sectors including finance, automotive, training, digital marketing agencies and not-for-profit.

Tom also has extensive knowledge of developing an integrated marketing strategy and has worked with a range of clients to develop their social media and content strategy. He currently works part-time for Devon Communities Together and also works as a consultant, advising businesses about their content strategy, Search Engine Optimisation (SEO) and digital marketing.

Tom has undertaken courses with the Institute of Direct & Digital Marketing (IDM) and is certified in Google AdWords, also known as Pay Per Click (PPC). He also attended last year’s Brighton SEO conference, the UK's largest gathering of SEO professionals.


Book a place

Ticket Quantity Price

DCT Member

Decrease Increase £50.00

Voluntary Community and Social Enterprise Sectors (including Local Councils)

Decrease Increase £70.00

Public / Private Sector(including principal Local Authorities)

Decrease Increase £140.00