How to develop and manage your own marketing strategy Course Description Whatever your organisation does, it is likely to need a marketing strategy to help ensure the right people know about your services. A marketing strategy should come from the heart of your organisation – reflecting its values. It also has to be practical and usable by different people – you, colleagues, volunteers with different skills and experience. This session will take you systematically through the process of developing an effective marketing strategy so that you can produce your own and keep it up to date in the coming months and years. Aims Participants at this workshop will go away with: An understanding of what a marketing strategy does Clarity around the potential for marketing within their own organisation An outline marketing strategy for their own event, programme, project Practical ways to independently develop and update the marketing strategy About Your Tutors Anna Lodge Anna has been in marketing and strategic communications and customer services for over 20 years. She runs a company in the South West, which additionally provides market research and social media support for values-led of all sizes and community-based organisations. Anna received a scholarship to study at the London School of Economics. Running alongside her studies she become an intern at the Institute for Public Policy Research. As Senior Project Officer at the BioRegional Development Group at Beddington Zero Energy Development. Since then she has been Communications and Marketing Manager at Schumacher College, Dartington; Training and Events Manager at the Refugee Council. Anna’s firm belief is that strategic communications is empowering for people wherever it happens. Consequently she enjoys working with range of organisations from the United Nations through to community groups. Anna Lodge Consulting also proud to include the following within its list of current and previous clients: Real World Visuals, The Sharpham Trust, The REconomy Project and Research in Practice. Anna Lodge www.annalodge.co.uk Special requirements Please let Support Services know if there is anything that would affect your learning and if there is anything we can do to enable you to fully participate in our courses and we will do our best to accommodate you. Call Support Services on 01392 248919 or email@example.com Cancellation Policy In the event that this course does not reach the minimum required number to proceed we will contact you and offer a credit against the next available course, the option to book an alternative course or a refund. By proceeding with this booking you are agreeing to this cancellation policy. Two ways to book 1. PAY ONLINE BY DEBIT or CREDIT CARD i) Complete the booking form and email it to firstname.lastname@example.org. Download your booking form here ii) Book and pay for your course by selecting your ticket(s) below and following the online booking process. 2. PAY BY INVOICE i) Complete the booking form and email it to email@example.com. Download the booking form here ii) Your order will be acknowledged and your place will be confirmed once payment has been received. For any enquiries regarding booking and payment please contact our Training Administrator on 01392 248919 Become a member of Devon Communities Together to take advantage of our heavily discounted training rates and click here for other benefits. Booking for this event has now closed.