How to develop and manage your own marketing strategy - NOW CANCELLED

Warning message

This course has now taken place. To see all our current training and learning opportunities, visit www.devoncommunities.org.uk/courses or contact info@devoncommunities.org.uk to discuss bespoke training arrangements for your organisation.
Course Category: Social and Community Enterprise, Business and Marketing

price

  • £38.32: Members of Devon Communities Together and Growing the Rural Church
  • £49.10: Charities, Community Groups or Parish and Town Councils that are not members of Devon Community Together
  • £92.22: Private Sector organisations and Statutory Local Authorities

course description

Whatever your organisation does, it is likely to need a marketing strategy to help ensure the right people know about your services. A marketing strategy should come from the heart of your organisation – reflecting its values. It also has to be practical and usable by different people – you, colleagues, volunteers with different skills and experience.

This session will take you systematically through the process of developing an effective marketing strategy so that you can produce your own and keep it up to date in the coming months and years.

*PLEASE NOTE. If you are part of a mission community involved in the Growing the Rural Church Project, please book the DCT members rate and ensure that you include the name of your parish and mission community when booking.

Growing the Rural Church logo

aims and objectives

Participants at this workshop will go away with:

  • An understanding of what a marketing strategy does
  • Clarity around the potential for marketing within their own organisation
  • An outline marketing strategy for their own event, programme, project
  • Practical ways to independently develop and update the marketing strategy

about your tutor 

Anna Lodge

Anna has been in marketing and strategic communications and customer services for over 20 years. She runs a company in the South West, which additionally provides market research and social media support for values-led of all sizes and community-based organisations.

Anna received a scholarship to study at the London School of Economics. Running alongside her studies she become an intern at the Institute for Public Policy Research. As Senior Project Officer at the BioRegional Development Group at Beddington Zero Energy Development. Since then she has been Communications and Marketing Manager at Schumacher College, Dartington; Training and Events Manager at the Refugee Council.

Anna’s firm belief is that strategic communications is empowering for people wherever it happens. Consequently she enjoys working with range of organisations from the United Nations through to community groups. Anna Lodge Consulting also proud to include the following within its list of current and previous clients: Real World Visuals, The Sharpham Trust, The REconomy Project and Research in Practice.

SPECIAL REQUIREMENTS

Please let Support Services know if there is anything that would affect your learning and if there is anything we can do to enable you to fully participate in our courses and we will do our best to accommodate you.

Call Support Services on 01392 248919 or email info@devoncommunities.org.uk